On the Coast

Life, the universe, the weather and good music. The tides and the surf and the harmonic sequence. The ocean, the breathing of the planet; Its rhythm the essence of music.

Saturday, December 27, 2008

Testing the eyes of Big Google

I am getting more and more concerned about the Google.

When I send an email to someone with deeply personal stuff in it, the Googlater parses it and throws up advertising based on the content of the message. This I don't like. The fine print says no worries mate no one sees it it's just our friendly robot who likes you no matter what you say as long as he can repeat some of it in public in the form of ads for condoms, erectile dysfunction, underwear, NASCAR, things with my son's name in them (!!! NOT OKAY !!!)

This I don't trust. Anonymous or not, there, next to my private, possibly intimate or sensitive or open to interpretation words, are their dissection and reconfigured relevance splayed out on the table with them. Raw and in the open. As far as I'm concerned.

But no one looks at it. But it is there, just a button push, a line of code, a change of logic away from everyone. All packaged up and analyzed and reconfigured into statements intended to persuade, distract, entice someone to expend energy and attention span to addressing.

And then there is the real Big Brother. Street view: I can see my car in the driveway of my apartment, and my best friend's pickup next to his front porch, and anything else within the hemispheric range of the snapshot dome of the Googley eye.

So here is an attempt to embed one of these..


View Larger Map

Someone's dog wonders what The Google wants...